Media Room

Industry insiders discuss the rise of neurowellness and shift to holistic calm, plus reveal strategies to appeal to customers seeking relaxed focus and sound sleep.

Increasing interest from consumers and retailers spurs new areas of application, along with a demand for quality.

For more than a century, shopping followed a familiar formula. Consumers walked into stores, browsed aisles and displays, spoke with sales associates, and made purchasing decisions face-to-face.

Feeling your best this season is not just about beach days and sunshine — it’s about building simple routines that support energy, balance, comfort, and overall well-being in everyday life.

Check out the latest launches for dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

A blood glucose test measures the sugar in your blood at one moment in time, while a hemoglobin A1C test shows your average over about three months. Together, they give a clear picture of how your body is handling sugar day to day—which is especially important for people with diabetes.

If you've ever wondered whether your blood sugar levels are where they should be, you're not alone. Whether you've been told you're prediabetic, you have a family history of type 2 diabetes or you're just trying to feel your best, knowing your numbers is a smart step toward improving your health in the long term.

Find out how to bring your readings back into a healthy range—and why that may change over time

Annual Awards Program Recognizes Top Mindful Companies, Services and Products Within the Packaged Goods Industry.

LOS ANGELES, June 11, 2026 (GLOBE NEWSWIRE) -- The 2026 Mindful Awards Program, an independent recognition platform highlighting conscious companies and products that mindfully make waves in the ever-expanding world of consumer-packaged goods, today announced the featured winners in the 8th annual awards program.

This week in Supplement Shorts: Thai ginger provides sustained energy benefits alone and in combination with caffeine, postnatal supplement improves breast milk, and new product launches tap into probiotic ingredients.

The health and wellness brand Elevate Organic put itself on the map with its creative innovations built around high-quality KSM-66 Ashwagandha and the ingredient powerhouse’s other, more recent product, SRI-81 Shatavari.

From protein-packed innovation and GLP-1 support to regenerative agriculture, gut health, and clean-label transparency, Natural Products Expo West 2026 showcased the trends shaping the future of natural products, supplements, and better-for-you foods.

We did the research and testing — find out if a hormone balance supplement is be the solution to your bothersome symptoms.

Recent data from Lumina Intelligence shows that despite the vast majority of women experiencing hormonal health challenges they don’t prioritise them.

From packaging breakthroughs and GLP-1-friendly formulations to regenerative claims and sensory-driven products, brands are balancing health, sustainability and indulgence in a rapidly evolving market.

Industry insiders share how increased investment in sex-specific research and a growing number of women in leadership are pushing the market forward.

For 24 years, WholeFoods Magazine has presented the Natural Choice Awards (NCAs) annually to recognize the brands and products that independent natural products retailers love. Once again this year, brands submitted their products for consideration, and retailers voted for their favorite in every category.

After helping scale Garden of Life into a category leader, founders Brian Upton and Hank Ramsey are starting over with Elevate Organic a new supplement brand they founded along with Matt Borden. The brand centers around clinical validation, transparency and regenerative sourcing – something they say sets them apart from competitors.

Elevate Organic launches SRI-81™ Shatavari & ROC™ KSM-66® Ashwagandha supplements, featuring first-to-market capsules and gummies backed by science.

Elevate Organic launches SRI-81™ Shatavari & ROC™ KSM-66® Ashwagandha supplements, featuring first-to-market capsules and gummies backed by science.

Elevate Organic has introduced the first US supplement line featuring Ixoreal’s Organic SRI-81 Shatavari alongside Regenerative Organic Certified KSM-66 Ashwagandha

Check out these new dietary supplements, grocery products, personal care, branded ingredients and more in the natural products space!

New to market brand Elevate Organic recently made its debut and is already set to launch in Sprouts Farmers Market. It has built a line exclusively around organic and regenerative ingredients, and that includes Ixoreal Biomed’s two ingredients.

This month’s new product launches focus on addressing key wellness areas, including beauty, sports nutrition, stress relief, improved sleep and women’s health.

Wellness Gifts That’ll Make You Feel Better Than a Snow Day

Get the scoop on new dietary supplements, grocery, personal care products, and more that companies in the natural products industry don’t want you to miss!

Developed through a regenerative farming and extraction process, Elevate Organic products are crafted to restore energy, balance gut health, and

Learn what Ancient Nutrition, Organic India and Elevate Organic say it really takes to move from “organic” to truly regenerative.

Supplements Shorts is SupplySide Supplement Journal’s new regular feature sharing pertinent industry updates from companies within the supplement industry and highlighting relevant science and innovations.

Quality sleep and managing stress are critical to maintaining optimal cognitive function. Here, industry insiders share science-backed ingredients that can help support the “rest-mood-focus ecosystem.”

Some supplement brands talk a big game about being “clean.” Elevate Organic is one of the few that actually builds their entire identity around it.